not blasé
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Surprisingly Honest Content

When insurance is transparent, it’s surprisingly painless. That’s why we made all these internet ads honest — like Esurance.

We even made some that look like the most annoying social posts everyone hates seeing, which I guess is a little deceptive. Thumbstopping? Yes. Honest? Not really.


Okay, in the spirit of transparency, I’m gonna tell you that I dumped a lot of work here because I have a hard time making choices. But please keep watching.

Those are Dennis’ real dogs. He brings them to set so we wrote them into some ads.

Dennis kept doing takes of that lunch one so he could keep eating more pastrami. I’m not lying. That wouldn’t be very Esurance-y.