We turned a shipping crate into the lightest, brightest bar of them all. And we did it using the power of the sun.
We created The Lightest Bar to celebrate the second-annual Lightest Day and inspired people to find their lightest bar for Summer Solstice patio drinking.
Social posts teased The Lightest Day and showed people how to celebrate.
Then, on June 21st, we used our Lightest Day bar parties to create a live Instagram story that urged people to slow down and enjoy the extra daylight with patio beers.